Established in 1969, Samsung Electronics has emerged as a major player in the world electronics industry. Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions: North America, Europe, Southeast Asia, Central Asia, Middle East & Africa (MEA), China, CIS and Latin America. Based on its vision of 'digital convergence' where everything will be integrated through networks, Samsung Electronics has currently positioned itself into four main business units, Home Network, Office Network, Mobile Network, and Core Components, producing the world's most innovative digital products. Currently, Samsung Electronics is the world's largest computer display manufacturer.

It employs over 66,000 people in some 50 countries worldwide. Samsung Electronics is ranked 20th on the Global Brand Scoreboard according to the BusinessWeek Magazine.

Samsung is best known for the success it has had in the memory semiconductor industry. From 1992, Samsung Electronics is positioned at the top of the DRAM (dynamic random access memory) semiconductor market. Since then, it has diversified its financial structure and is considered the number 1 company in market share for memory semiconductor chips, TFT-LCDs (thin film transistor liquid crystal display), CDMA (code division multiple access) mobile phones and computer monitors. It is also ranked number 4 by sales in the semiconductor industry and number 6 by units in the mobile phone industry.

4 Strategic business areas
SAMSUNG Electronics will strengthen its already strong core components business such as memory chips
and TFT-LCDs, and shall focus on high valued products such as system LSI, small & mid-size LCDs, and optical components. Also in future, based on even SOC (System On a Chip) and SOP (System On a Panel) that are main parts of all machinery industry, we will focus on three network business areas.

First of all, our Home Network business is centered on digital TV and home server and home gateway business. Secondly, Mobile Network business is based on wireless handsets and we will expand this business into PDAs and laptops as well as setting up the next generation telecommunications, IMT-2000 system. Thirdly, in Office Network business, we will focus on printers, IP Terminal, infomobile as well as existing display area.

SAMSUNG Electronics has 9 tier 1 products in the global electronics market. Addition to this tier 1 products, - memory chips, TFT-LCDs, CDMA handsets, and display devices and so on- we will expand digital TVs, IMT-2000, computer peripherals, and Home Appliances as our new tier 1 products to strengthen 4 strategic business areas and setup firm foundation for future growth. Also, we will also focus on core components such as SOC, SOP and so on that are essential for network products based on core R&D technology and e-Process.

Mission and Vision
Vision of SAMSUNG Electronics is "Leading the Digital Convergence Revolution" and our mission to carry out this vision is "Digital-e Company".

There are two parts of being a "Digital-e Company", and the first is clearly about being "Digital" producing not just digital products, but products that inspire digital integration across our entire company. The second part of being a "e" is to use e-Processes connecting R&D, production, and marketing to customers, partners, and the market-disciplined approach is the way we bring value to every part of our supply chain, including products data to and customer relationship through Enterprise Resource Planning(ERP).


SAMSUNG Electronics will network core components such as memory chips, system-LSI and LCDs as well as A/V, computers, telecommunication devices, home appliances and other stand-alone products into a total solution of digital convergence era.
For this goal, SAMSUNG Electronics restructured into 4 strategic business areas - Home Network, Mobile Network, Office Network and Core components - that support network products. Also, we have pioneering products and technology in semiconductors, telecommunication devices and home appliances field, which will make SAMSUNG Electronics a most competitive total solution provider in digital convergence era.

Early establishment of e-Process
To reduce leading time on supply chain SAMSUNG electronics networked 4 processes of Business management process, customer management process, R&D management process, and supply chain management process. It is e-Process that connects R&D, production, marketing and customers, mainly concerns customers and market. Also, as we acknowledge need of IT infrastructure to speed up 4 processes, we adopted ERP(Enterprise Resource Planning) system in domestic and overseas subsidiaries.

SAMSUNG Electronics will converge and network SCM (Supply Chain Management), PDM (Product Data Management), and CRM (Customer Relationship Management) system and set up global real-time management information system.

Brand Value
In digital era, products will be distinguished by its brand more than by its functions or by its quality. Since 1999 SAMSUNG Electronics is practicing global brand communication strategy. Based on the research done by Interbrand INC., USA, SAMSUNG Electronics is the World's fastest growing brand speaking in terms of brand equity.

In the future, SAMSUNG Electronics will practice holistic marketing strategy instead of individual marketing plans to strengthen its market power and increase brand value with high quality products. Under the brand concept of "Wow, Simple, Inclusive", SAMSUNG Electronics is launching a worldwide brand campaign.

Market oriented Enterprise
SAMSUNG Electronics provides unique solution that fits customers' needs. For this, we will expand marketing platform based on global CRM (Customer Relationship Management) that is applicable to all products. Also we will develop a digital network platform that improves compatibility between products to serve our customers with the best solution. SAMSUNG Electronics is and will put our customers need first and practice a market-driven company to become a more reliable company.

Samsung has further set the standard in the Middle East’s consumer electronics industry with launches of several first-of-a-kind digital products.

Samsung developed the U-track feature, the first anti-theft system to be found on a mobile phone. Samsung was also the first to launch Blu-Ray disc players, the next generation HD storage format, and continued its commitment to redefining the HDTV industry with the launch of the new M8 series – the thinnest, clearest, most elegant LCD TV as of yet.

Other technological advances include the launch of an air-conditioner series that fights SARS, bird-flu and second infections.
In 2006, Business Week hailed Samsung as the 20th Best Global Brand as well as the 12th most innovative company worldwide. Other recognitions include a number one ranking in ‘Asia’s Best Companies’ by Finance Asia, and the fifth ‘Most Admired Electronics Company in America’ by Fortune.

In the MENA region, Samsung scooped the ‘Manufacturer of the Year 2006’ and ‘LCD TV Manufacturer of the year 2006’ awards by PC Magazine ME.

In June 2005, Samsung became the Sponsor of Chelsea FC, one of Europe’s most popular football clubs. Samsung also sponsored the Dubai Desert Classic, part of the official world golfing season, attracting world class golfers, such as Tiger Woods and Ernie Els.

Samsung’s sponsorship of the 2006 Asian Games marked Samsung’s two-decade commitment as official sponsor. Samsung also had the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving with the Samsung MVP Award. Samsung also hosted a digital gallery at the Samsung Lounge.

Samsung has also extended its official sponsorship of the Olympic Games through to 2016.

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